Price Increase Announcement Kit

Difficulty: Intermediate | Time to implement: 20 min | Saves you: ~2 hrs/week Tools: ChatGPT / Claude

This template produces everything you need to announce a price increase to existing customers: the announcement email in segment-specific versions, an objection-response playbook, talking points for the conversations that follow, and updated website copy. It's built on the finding every pricing consultant repeats: customers rarely leave over a fair increase — they leave over a badly communicated one. Vague corporate framing ("to continue serving you better") reads as evasive; a direct, honest announcement with notice and a clear number keeps the trust the increase spends.